For Cafe & Bakery Owners

Know your numbers.
Grow your cafe.

Simple, jargon-free financial guidance built for coffee shops and bakeries so you always know where your money is going.

View Services Support at Every Stage

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The Cafe Owner's Financial Starter Guide

The exact numbers you need to track each week without spreadsheet overwhelm or accounting jargon.

  • Weekly profit tracking template
  • The 5 numbers every cafe owner must know
  • Where most shops quietly lose money
  • Simple cash flow snapshot method
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Sound familiar?

Sales look fine. So why does the cash
never quite add up?

Most cafe and bakery owners are working incredibly hard but without clear numbers, it's nearly impossible to know which products are actually profitable, where money is leaking, or whether you're paying yourself what you deserve.

End of month surprises

You had a great week but somehow the bank account tells a different story.

Numbers that don't make sense

You know you should track things, but you don't know where to start or what matters most.

No time to figure it out

You're managing staff, inventory, and customers. Sitting down with spreadsheets just doesn't happen.

Simple by design

How it works

1

Get the free guide

Download the Financial Starter Guide no jargon, no overwhelm. Just a clear starting point.

2

Track weekly numbers

Use the simple tracker to log sales, labor, and costs. Takes less than 10 minutes a week.

3

Identify your hidden costs

See exactly where money is slipping away waste, pricing, labor before it quietly hurts your margins.

4

Grow with support

As your shop grows, get ongoing bookkeeping, reporting, and financial guidance in your corner.

Johnnita Bros, Founder of Cafe Ledger
Johnnita Bros Founder, Cafe Ledger

Why I built this

Fortune 500 finance experience.
Built for your cafe.

I spent over a decade at Fortune 500 companies managing budgets, analyzing performance, and helping leadership make smarter financial decisions.

Now I bring that same level of clarity to coffee shops and bakeries.

Because the reality is, most owners are working hard, staying busy, and still not fully seeing where their money is going.

"You shouldn't need an accounting degree to know if your cafe is making money."

Cafe Ledger was built to change that.

Simple tools. Clear reporting. Practical support that helps you understand your numbers, control costs, and make better decisions every month.

Based in Los Angeles, CA. Working with cafe owners across the US.

A good fit

Built for owners like you.

Stage I

Clarity

For cafe owners who need clean books and a clear view of where their money stands

Clean books, a monthly snapshot, and a simple weekly tracker so you always know where your money stands.

  • Monthly bookkeeping and reconciliations
  • POS reconciliation (Toast, Square, and more)
  • Monthly profit and cash flow snapshot
  • Weekly tracker for sales, labor, and key costs
  • Monthly health check-in call
  • Email support

From $600/month

Stage II · Most Popular

Control

For cafe owners who want to understand their numbers and take control of costs

Better visibility into your labor, ingredients, and the small leaks quietly draining your margin.

  • Everything in Stage I
  • Monthly financial reports with clear insights
  • Labor and ingredient cost review
  • Payroll records review and cost tracking
  • Profit leak identification
  • Basic menu and pricing support
  • Monthly financial review and recommendations call

From $950/month

Stage III

Profit

For cafe owners ready to actively improve margins and increase profitability

Hands-on financial partnership with deeper cost work, quarterly reviews, and a monthly 60-minute strategy call.

  • Everything in Stage II
  • Full menu costing and pricing strategy
  • Payroll cost analysis and tip reconciliation support
  • Quarterly financial deep-dive review
  • Monthly 60-minute strategy call
  • Year-end financial package prepared for your CPA, clean and ready to hand off

From $1,600/month

Note: Cafe Ledger does not prepare tax returns. We keep your books clean and CPA-ready year-round so tax season is a handoff, not a scramble.

View Full Pricing + Apply

Free for cafe & bakery owners

Get the Financial Starter Guide
and start seeing clearly.

The 5 numbers every cafe owner needs to track, a simple weekly routine, and a profit tracker template all in one free guide.

✓ You're in! Check your inbox for the guide.

No spam. No fluff. Just clarity for your cafe.

From the blog

Money notes for cafe owners

Profit

Why Most Cafes Don't Know Their Profit

Sales can look strong while cash stays tight. Here are the simple weekly numbers that show whether your cafe is actually making money.

Read Post

Weekly Routine

How to Track Weekly Profit in 10 Minutes

A simple rhythm for tracking sales, labor, ingredients, and cash without turning your week into an accounting project.

Read Post

Cost Control

Where Cafe Owners Lose Money Without Realizing It

Small leaks add up fast. Spot the quiet profit drains hiding in waste, labor creep, overordering, and unclear pricing.

Read Post